Chicco Portugal

Chicco is an Italian brand of children’s clothing and toys, present in over 120 countries and trusted by families for more than 60 years. Known for its joyful and caring approach, the brand combines design and functionality to accompany children through every stage of growth.

For the Children’s Day Campaign, built around the concept “Time to Play”, we developed the Production, Photography, and Art Direction, focusing on a cohesive visual system that celebrates play as a vital part of growth and discovery. The result was a campaign that reinforced Chicco’s positioning as a brand that inspires connection, imagination, and joy — while maintaining visual consistency across global markets.